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Privacy Statement

a.f. theriault & son ltd.

Protecting your privacy is important to us. At all times we aim to respect any personal information you share with us, or that we receive from other organisations, and keep it safe. This Privacy Notice (Notice) explains how we hold and use personal information and your rights and options in relation to it.

If you have any questions about this Notice please contact us using the details in the “Contact us” section below.

This Notice contains important information about your personal rights to privacy. Please read it carefully to understand how and why we use your personal information.


This website is operated by A.F. Theriault & Son Ltd., a Nova Scotia boatbuilding company, wholly owned by A.F. Theriault & Son Ltd.

A.F. Theriault & Sons Ltd. owns and operates the following websites in support of the corporation:


For example, personal information that you give us by filling in forms on our websites or offline (including signing up for our newsletter, fundraising and/or volunteering, or making or proposing a donation), communicating with us by phone, email or letter or filling out a survey.

For example, personal information we receive about you if you use any of the other websites we operate or services we provide. In this case, we will have informed you when we collected that personal information, if we intend to share it internally and/or combine it with information collected on our websites, and the purpose for doing so.

Your personal information may be available to us from external publicly available sources. For example, listed directorships, or press reports – we may obtain this personal information, for example, when undertaking due diligence on potential funding partners or customers to ensure they align with our mission and values.

When you visit our websites, we automatically collect the following personal information:

(a) Technical information, including the internet protocol (IP) address used to connect your computer to the internet, browser type and version, time zone setting, browser plug-in types and versions and operating systems and platforms.

(b) Information about your visit to the website, including the uniform resource locator (URL) clickstream to, through and from the site (including date and time), page response times, download errors, length of visits to certain pages, referral sources, page interaction information (such as scrolling and clicks) and methods used to browse away from the page.

We also collect and use your personal information by using cookies on our websites – please see our Cookies Notice for more information.

We may combine your personal information from one or more of these sources for the purposes set out in this Notice.

We may collect, store and use the following kinds of personal information:

Name and contact details, including postal address, telephone number, email address and, where applicable, social media identity;
Photographs, video or audio recordings;
Information about your computer / mobile device and your visits to and use of our websites, including for example your IP address;
Any other information shared with us as per the section “How we collect information about you” above.

Your personal information, however provided to us, may be used for the purposes specified in this Notice, including:

To provide you with services or information which you request;
To communicate with you as set out in this Notice below (including the sections “Campaign communications” and “Administrative communications” below);
To administer our websites and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
To improve your interactions with our websites, for example by ensuring that content is presented in the most relevant and effective manner for you and for your computer;
As part of our efforts to keep our websites and our internal operations safe and secure;
To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
To administer your employment application; and or
To audit and/or administer our accounts.


Please note that we (or our service providers) or third party (including Project partner) event hosts may film or photograph those attending or taking part in our events.

We may use the footage or photographs for publicity and marketing/ fundraising purposes. For example, in print and/or digital material (including social media) or via external advertising and press outlets, all of which may be made available to the public.


We may use your contact details to provide you with information about our work which we consider may be of interest to you.

We will obtain your consent to contact you via email and text message for these purposes (for example, via signing up on our Project websites). We may send you marketing by post on the basis of it being within our legitimate interests to do so, unless you opt-out.

See the section “Our legal basis for processing your information” for more information about our use of legitimate interests. We may also contact you by phone on this basis (unless your number is registered with the Telephone Preference Service or have opted-out of receiving marketing communications from us).

We send the following marketing materials:

Campaigns – information about our Projects, and updates about the progress of our work;
Where possible we cleanse and remove out of date contact details by checking it against publicly available records such as deceased records. This helps us to improve the delivery rate of our mailings and minimise wasted expenditure.
You can opt-out of receiving marketing communications from us at any time using the details in the “contact us” section. Please note that we may still send you administrative communications where necessary. 

Depending on your settings or the privacy policies for social media messaging services like Facebook, Twitter and Instagram you may receive targeted advertisements about A.F. Theriault & Son Ltd. through our use of social media audience tools.

For example, Facebook’s ‘Custom’ and ‘Lookalike’ Audiences’ programmes enables us to display adverts to our existing supporters when they visit Facebook, or other people who have similar interests or characteristics to our supporters. We may provide your personal information including your email address to Facebook, so it can determine whether you are a registered account holder with them, or so that Facebook create a “lookalike” audience.

Our adverts may then appear when you access Facebook or other social media platforms operated by Facebook/Meta. We only work with social media networks that provide a facility for secure and encrypted upload of data and immediately delete any records not matching with their own user base.

When we work with Facebook to identify you on their platform and provide you with our adverts, we are joint controllers of your personal information with Facebook. Both we and Facebook are responsible for keeping your information secure, and you can exercise your privacy rights against each of us individually. For more information or to manage your social media ad preferences, please see Facebook’s “About Custom Audiences” Guide.  ( and its Data Policy.

Our website also uses web beacons or pixels through third-party service providers that allow us to track conversions and activity on our website as well as generate advertisements that appear on Facebook and other search engines like Google for you and other potential users. Please see our Cookies Notice for more information.

Unless stated in this Notice, we do not share (unless we have your consent to do so), sell or rent your personal information to third parties for their own marketing purposes.

Please note that for some campaigns we use third party moderation companies – where we do this, those companies will be granted access to our social media platforms and will read and review some or all posts made to ensure that the content abides by our community guidelines. Inappropriate content may be removed or hidden, and the individuals who posted may be blocked from further interaction on the channels.

If content is disclosed that suggests that person(s) may be a risk to themselves, a risk to others or disclose information on other potentially at-risk persons then we may pass this information to the relevant services to ensure the appropriate action is taken.

We take proportionate and appropriate measures to safeguard your personal information and to prevent the loss, destructions, misuse or alteration of it.

For example, your personal information is only accessible by appropriately trained staff and contractors and stored on secure servers. However, we use agencies and/or suppliers to process personal information on our behalf. Your personal information may therefore be transferred or stored outside, and/ or otherwise processed by contractors operating, outside, Canada who work for us or for one of our suppliers.

In these cases we will take all steps reasonably necessary to ensure that the recipient implements appropriate safeguards to protect your personal information.


The transmission of information via the internet is never completely secure, and although we do our best to protect it, we cannot guarantee the security of personal information transmitted via the internet.

Whatever your relationship with us, we will only store your personal information for as long as necessary to fulfil the purposes we collected it for, including the purposes of satisfying any legal, accounting or reporting requirements.

Usually this will be for a specified amount of time in accordance with our internal data retention policy. That length of time may vary depending on the reasons for which we are processing the personal information and whether we have a legal (for example under financial regulations) or contractual obligation to keep it for a certain amount of time.

If you object to further contact from us, we will keep some basic information about you on a “suppression list” in order to avoid sending you unwanted communications in the future.


You have a number of legal rights in relation to our use of your personal information. These rights include:

Right to object – you have the right to object to processing where we are (i) relying on the legitimate interests as a legal basis, (ii) using your personal information for direct marketing (including profiling) or (iii) using your personal information for statistical purposes.
Right to withdraw consent – where we are using your personal information on the basis of your consent, you can withdraw that consent at any time.
Right of access – you can ask for confirmation of what personal information we hold about you and request a copy of that personal information.
Provided we have successfully confirmed your identity (we need to be sure we are only releasing your personal information to you), we will provide you with your personal information subject to any exceptions that apply. This is sometimes called a “subject access request” and can be done by writing to us at the email or postal address in the “Contact us” section below.
Right of erasure – in some cases, you can ask us to delete your personal information from our records (or to anonymise it). We may retain some limited personal information in order to ensure you are not contacted by us in the future.
Right of rectification – if you believe our records concerning you are inaccurate; you have the right to ask us to update them. You can ask us to check the personal information that we hold about you if you are unsure.
Right to restrict processing – in certain situations you have the right to ask us to restrict the processing of your personal information if there is disagreement about its accuracy or legitimate usage.
To exercise any of these rights, please send us a description of the personal information in question, along with an explanation of the rights you wish to exercise, using the contact details in the “Contact us” section below. In some cases, we may ask for proof of identification or further information before we can process your request.


Due to the collaborative nature of our work, our websites often contain links to other sites, including those of our delivery partners. This Notice does not cover those external websites and we are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policies of any external websites you visit via links on our website or if you are involved in one of our Projects, please visit the website of those partners who are listed on the campaign website as being involved so you can understand how they collect, use and share your personal information.

We keep this Notice under regular review and may update it from time to time, so we recommend that you check it regularly. Where necessary we may also notify you of changes to this Notice by email. This Notice was last updated on December 2023.

If you have any questions or concerns (including complaints) about this Notice or about the way in which your personal information is being used please let us know by contacting us in the following ways:

by telephone: +1 902 645-2327
by post: A.F. Theriault & Son Ltd. 1 d'Entremont Road, Meteghan, Nova Scotia Canada

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